The BMW launched an event of motorraid, a vehicle which encompasses the iconic impulse tour, in LA, according to article in designboom, which was invited to participate in the event.
Cited in the same site, BMW envisioned four lucrative vehicles: the BMW, MINI, rolls-royce, and the motorrad, which appropriately finalizes their 100-year festivities exactly how the company first began, especially with a motorbike.
“Normally, when we develop a motorcycle, we tend to think 5 to 10 years in advance. On this occasion, we looked much further ahead and found the experience especially exciting. There are some very attractive prospects. I firmly believe the BMW motorrad VISION NEXT 100 sets out a coherent future scenario for the BMW motorrad brand", Edgar Heinrich, head of design at BMW motorrad, said in an interview conducted by designboom at the launch event in LA.
Technically, the BMW motorrad ‘VISION NEWT 100’ concept was featured a black frame triangle which was influenced by their ‘R32’ motorcycle, which was manufactured in 1923.
Edgar Heinrich continued to tell designboom, by saying that the BMX motorrad VISION NEXT 100 represents the BMX Group’s vision of biking in a connected work, an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is the great escape.